October 27, 2012 by morganmcfinn
copyright by Morgan McFinn
The airwaves seem to be cluttered these days with advice and counsel for how aspiring authors can go about promoting their work. Nearly every network site I subscribe to features a running discussion on the subject. Maybe it’s just me but, from what I’ve read, most aspiring writers ought to be less concerned about promoting their work and more concerned about improving their craft. A good place to start would be with an honest appraisal regarding whether or not they have a genuine talent for writing.
Again, from what I’ve read, the majority of them don’t. Undoubtedly, they have a talent for something but, not for writing. If that sounds elitist, well, so be it. I take the craft seriously, have always admired the masters and continue to learn from them. I dislike seeing any art form ‘dumbed down’ simply to accommodate pretenders. It may be true that everyone has a book in them but, in most cases, that is exactly where it should remain…in them.
As for those who honestly believe they do have a talent…focus on developing that talent. One should be willing to spend years in the development process before venturing to launch anything for public consumption. Finding your own unique voice is crucial and that takes time. People have been writing upon a rather limited number of subjects for hundreds of years. Be it poetry or prose…content is rarely the distinguishing factor. In the end, it’s all about style. If you can develop an engaging style that is uniquely your own most readers won’t give a damn about the subject matter.
(The issue of style versus content is addressed in a short piece I wrote entitled: ‘A Strange Bee’. It’s only a few clicks away from here. ( http://www.authorsden.com/morganmcfinn) I guess I’m just another aspiring author trying to promote his work. Clever though, uh?)